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SEAT presented its first SUV model at the Geneva Motor Show 2016 on March 1st. The new Ateca is a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility. First-class connectivity, innovative assistance systems and highly efficient drives are among its technology highlights and make the Ateca one of the most innovative SUVs in the segment. Outstanding quality, precision production and very attractive value-for-money make the Ateca a true SEAT. The Ateca makes every day and every kilometre that little bit more of an experience.

Luca de Meo will make his first appearance at a motor show as Chairman of the Executive Committee of SEAT and will also deliver his much anticipated speech at the Press Conference. Watch the SEAT Press Conference feat. the first appearance of Luca de Meo as Chairman of the Executive Committee of SEAT at a motor show at https://youtube.com/seat.

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